MasterCard Priceless Surprises

In 2014 we re-imagined how MasterCard’s long standing campaign should come to life.Instead of showing people Priceless-ness, we’d let them experience it.

In this video a father and his four sons reunite to watch a Toronto Maple Leafs game together at Real Sports and are greeted by a Leafs legend and a Priceless Surprise.

Art Director: Robin Soukvilay
Copywriter: Mitch Robertson

In this execution two best friends expected the opening night of World MasterCard Fashion Week would be amazing. But they never expected it would include a famous supermodel and a Priceless Surprise.

Art Director: Alina Skyson
Copywriter: Jill Mack